Introducing Tom Sherriff

Energy Management Business Development Manager, South UK & Ireland, Lovato Electric.

At LOVATO Electric UK, it’s the people behind the technology who truly make the difference. This month, we’re shining a light on Tom Sherriff, whose journey into energy management brings a unique blend of commercial insight, leadership, and real-world customer understanding.


From retail leadership to energy expertise

 

Before joining LOVATO Electric, Tom spent an impressive 24 years in retail management, leading teams, driving performance, and delivering exceptional customer experiences. That foundation continues to shape his approach today – practical, people-focused, and results-driven.

Now with over two years at LOVATO Electric, Tom has become a key figure in supporting customers across the South UK and Ireland with smarter energy solutions.

Driving energy management forward

In his current role, Tom is responsible for developing and promoting LOVATO Electric’s full energy management portfolio. But for him, it’s about more than just products – it’s about partnerships.

Tom works closely with clients to understand their specific challenges, helping them identify the most effective and efficient solutions. From initial conversations through to project delivery, he’s hands-on throughout, ensuring every solution is tailored and delivers real value.

Whether it’s improving energy efficiency, supporting sustainability goals, or enhancing operational performance, Tom’s focus is always on making a measurable difference.

Built on relationships

A key part of Tom’s role is building strong, long-term relationships. His background in customer-facing environments gives him a natural ability to connect with people, making him a trusted partner for customers and stakeholders alike.

It’s this combination of technical understanding and genuine relationship-building that makes him such a valuable part of the LOVATO team.

Life outside of work

Away from the day job, Tom brings the same energy and commitment to his personal pursuits.

He’s currently preparing to take on the Trail del Centenario Lovato in Italy, alongside colleague Justin – a challenge that reflects both his competitive spirit and team mentality. As part of his training, he recently completed the Birmingham Half Marathon, demonstrating his dedication to endurance and fitness.

Closer to home, Tom is deeply involved in his local community. He plays cricket for Kidderminster, where he also serves as Treasurer, and gives back by coaching local cricket and rugby teams – helping to develop the next generation.

More than just a role

Tom’s story is a great example of how diverse experience, a strong work ethic, and a passion for people can come together to create real impact.

At LOVATO Electric UK, it’s individuals like Tom who help turn expertise into meaningful customer outcomes – every single day.

Get in touch

Looking to improve your energy management strategy or explore smarter, more efficient solutions?

Connect with Tom on [LinkedIn] to stay up to date with insights and industry updates

Have a project in mind? [Email] Tom directly to start the conversation

Prefer to speak to the team? Call the LOVATO Electric UK office on 01384 899700

Interested in joining a team that’s driving innovation in energy management? LOVATO Electric UK is always keen to hear from talented individuals who share a passion for technology, customer success, and continuous improvement.